Digital Media Buyer

We’re on a mission to empower people to create and live a life they love. Our 10 year vision: 1 Billion Dreams Achieved!

We’re looking for a Digital Media Buyer with experience designing, optimizing and managing ad campaigns which produce positive ROI while enhancing brand awareness and trust.

What you’ll be doing…

• Identify High-Impact Strategies: Research the latest advertising strategies, campaigns and positioning of offers in relevant markets. As an expert on our avatar(s), adapt these ideas to align with our brand and current acquisition funnels.
• Design & Deploy Campaigns: Develop world-class strategy for our ad campaigns - from the audience, to hooks, creatives and copy. Build out the campaigns within each platform.
• Measure & Manage Campaign Performance: Actively manage advertising campaigns to ensure optimal performance, exceeding our targets for each campaign.
• Build & Maintain “Ad Success Framework”: Create documentation of our framework for each advertising platform that is continually updated with our best practices and advertising standards.

Who we’re looking for…

• Do you love the idea of your work, as part of our team, being the spark that ignites a billion dreams in the hearts of people all around the world?
• Did you read the strategic focuses above and are thinking, “that is exactly what I love doing” and you have a proven track record in exceeding goals in these areas of focus?
• Are passionate about growth and have a strong interest in learning and applying transformational principles in your life?
• Do you want to own results, focused on exceeding expectations and have a non-negotiable commitment to surpassing goals?
• Are you a unique blend of strategy and execution? There is nothing that lights you up more than strategizing, big picture thinking and innovating ad campaigns. You also love rolling up your sleeves, diving into the platforms and turning the dials.
• Can’t get enough of digital and info marketing, direct response copywriting, psychology, conversion, advertising, funnels, etc? You study and reverse engineer ad campaigns in your spare time because you love it!
• Do you know how important it is to tap into our ideal client’s mindset and pride yourself on understanding what he/she desires, fears, feels, says (out loud and to self) and does (or doesn’t do) in response to those thoughts/feelings?
• Are you proactive in anticipating upcoming challenges and creating solutions in advance? You plan thoroughly and thoughtfully but are ready and willing to pivot quickly.
• Do you have experience prioritizing simultaneous projects in a fast-paced, dynamic environment, and delivering them on-time?
• Are you enthusiastically seeking a full time position and you are looking forward to dedicating your focus to that position? Are you looking for a home with a team you love?

Required Skills/Proficiencies…

• 5+ years experience and a proven track record of successfully designing ad strategy and driving growth through digital, direct response style funnels and ad campaigns.
• You have a deep understanding of direct response marketing principles.
• Successful experience designing, building and optimizing pages for conversion (must include successful pages beyond only using page builder software like ClickFunnels). You know what makes a strong page/funnel design and are able to create and convey a clear vision for execution.
• You have experience with both evergreen funnels/offers and time-sensitive offers/promotions and are skilled at incorporating or designing micro offers, upsells and various points of engagement throughout a promotion to increase conversion and customer LTV.
• Research Platforms: Google Keyword Planner, Google Trends, BuzzSumo, Facebook Insights, and others (or similar + ability to learn quickly). You love using these tools to research and audit competitors as well as to get to know our avatar better (or design new avatars) and design strategies for that avatar.
• Reporting & Analysis: Nothing is more satisfying to you than diving into Google Analytics, reporting dashboards and spreadsheets to discover opportunities and gain insights that could be game changers for our funnels/campaigns.
• Ad Platforms: Facebook/Instagram, AdWords, Bing Ads, YouTube, Facebook, and Pinterest (you don’t have to run the ads, but you will need to be able to spec campaign/ad creative elements and copy, and determine what’s working and what’s not in our campaigns).
• Basic understanding of ad tracking pixels and conversion APIs functionality, creation and placement. Bonus: strong proficiency in using Google Tag Manager.
• UTM Parameters (understand use and ability to read and build)
• Keap/InfusionSoft (or similar + ability to learn immediately)
• Lucid Chart (or similar + ability to learn immediately)
• Access to high speed internet - you must be able to consistently have a strong signal for video meetings.
• Dedicated and distraction free work space and able to meet all requirements of this role while working remotely.
• Tech savvy with the ability to learn new software and systems quickly.
• Asana Task Management System (or similar + ability to learn immediately)
• Google Apps - Docs, Sheets, Slides, Drive
• Communication Tools - Google Meet, Skype, Zoom

Compensation…

This position is a full time, remote, salaried position + performance pay:

• Salary: $75,000+
• Performance Pay: $15,000+
• Compensation is based on experience and qualifications.

Perks and Benefits…

• Be a part of a heart-centered business with a mission of empowering people to create and live a life they love.
• Work within a world-class, collaborative and supporting team environment on the growth-minded DreamTeam of Marketing.
• Learn and grow through access to personal and professional training programs.
• Work remotely (from home or anywhere with suitable internet connection).
• Opportunity for advancement in career.
• Health Benefits
• 401K Plan + Matching
• Paid Holidays
• Paid Time Off
• Light Travel