Growth Marketing Manager

We’re on a mission to empower people to create and live a life they love. Our 10-year vision: 1 Billion Dreams Achieved!

We’re looking for a Growth Marketing Manager with a proven track record developing, implementing, and optimizing marketing strategies, campaigns, offers, and program launches.

What you’ll be doing…

• Innovate Marketing Strategies: Collect, organize and study the latest compelling marketing strategies, positioning, campaign assets of leading players in relevant markets. As a subject matter expert on our avatar and programs, adapt and innovate on these strategies to bring new ideas into our marketing.
• Design & Implement Funnels: Own every aspect of new funnel/campaign development. Set and communicate the vision, determine the avatar(s), develop the strategies, spec funnel flow, timing and assets. Ensure all elements of the funnel meet (or exceed) your vision, on time and budget.
• Execute Rapid Optimizations: Know the KPIs, the conversion rates, the levers that create the largest impact and identify the largest opportunities for rapid improvement. Relentlessly drive iterations/optimizations to quickly deliver results that exceed our goals and enable scaling traffic.
• Guide Program Development: Set the direction for our program development team in creating new programs, upsells, downsells, and micro-offers to build high converting integrated program suites that address large markets, with solutions in high-demand, that align with our business plan/model.

Who we’re looking for…

• Do you love the idea of your work, as part of our team, being the spark that ignites a billion dreams in the hearts of people all around the world?
• Read the strategic focuses above and thought, “that is exactly what I love doing” for each of one of them.
• Are passionate about growth and have a strong interest in learning and applying transformational principles in your life.
• Want to own results, focused on exceeding expectations and have a non-negotiable commitment to surpassing goals.
• Are a unique blend of strategy and execution. There is nothing that lights you up more than strategizing, big picture thinking and innovating. You also love rolling up your sleeves, diving in and doing whatever it takes to get things done.
• Can’t get enough of digital and information marketing, direct response copywriting, psychology, conversion, design, advertising, optimization, funnels, etc. You find yourself studying and reverse engineering campaigns in your spare time because you love it!
• Know how important it is to tap into our ideal client’s mindset and pride yourself on understanding what he/she desires, fears, feels, says (out loud and to self) and does (or doesn’t do) in response to those thoughts/feelings.
• Proactively anticipate upcoming challenges and create solutions in advance. You plan thoroughly and thoughtfully but are ready and willing to pivot quickly.
• Have experience prioritizing simultaneous projects in a fast-paced, dynamic environment, and delivering them on-time.
• Are enthusiastically seeking a full time position and you are looking forward to dedicating your focus to that position. You want to grow with the business. You are looking for a home with a team you love.

Required Skills/Proficiencies…

• 5+ years experience and a proven track record of successfully designing strategy and driving growth through digital, direct response style funnels and campaigns.
• You have a deep understanding of direct response marketing principles.
• Research Platforms: Google Keyword Planner, Google Trends, BuzzSumo, Facebook Insights, and others (or similar + ability to learn quickly). You love using these tools to get to know our avatar better and design strategies for that avatar.
• Reporting & Analysis: Nothing is more satisfying to you than diving into Google Analytics, reporting dashboards and spreadsheets to discover opportunities and gain insights that could be game changers for our funnels/campaigns.
• Ad Platforms: Facebook/Instagram, AdWords, Bing Ads, YouTube, Facebook, and Pinterest (you don’t have to run the ads, but you will need to be able to determine what’s working and what’s not in our campaigns)
• Basic understanding of ad tracking pixels and conversion APIs functionality, creation and placement. Bonus: strong proficiency in using Google Tag Manager.
• UTM Parameters (understand use and ability to read and build)
• Keap/InfusionSoft (or similar + ability to learn immediately)
• Access to high speed internet - you must be able to consistently have a strong signal for video meetings.
• Dedicated and distraction free work space and able to meet all requirements of this role while working remotely.
• Tech savvy with the ability to learn new software and systems quickly.
• Asana Task Management System (or similar + ability to learn immediately)
• Google Apps - Docs, Sheets, Slides, Drive
• Communication Tools - Google Meet, Skype, Zoom

Perks and Benefits:

• Be a part of a heart-centered business with a mission of empowering people to create and live a life they love.
• Work within a world-class, collaborative and supporting team environment on the growth-minded DreamTeam of Marketing.
• Learn and grow through access to personal and professional training programs.
• Work remotely (from home or anywhere with suitable internet connection).
• Opportunity for advancement in career.
• Light Travel