Email Marketing Copywriter (Monetization Team)

Position Overview:

As an Email Marketing Copywriter, you will play a key role in crafting email content that resonates deeply with our audience—primarily those interested in personal transformation and pursuing coaching certification. Your work will include writing product promos, podcast and content notices, and engagement-driven emails, all while using direct response copywriting to drive conversions and reinforce the transformational journey our audience is on. You’ll be responsible for both broadcast campaigns and automated sequences, ensuring each email speaks to the audience’s emotional and professional aspirations while maximizing revenue potential.

Key Responsibilities:

• Craft persuasive email copy for all types of email campaigns, including product promotions, launch sequences, nurture sequences, cart abandonment, and content updates, focusing on personal transformation and coaching certification.
  
  

• Focus on driving conversions, whether through direct sales or increased engagement, by writing copy that speaks to the aspirations, emotional needs, and professional growth of individuals on a personal and transformative journey.
  
  

• Tailor email messaging to various audience segments and stages of the customer journey, ensuring that each email encourages action—whether that's making a purchase, signing up for a program, or continuing their personal growth journey.
  
  

• Leverage direct response copywriting techniques to optimize open rates, click-through rates, and conversion rates, ensuring that every email drives measurable business results and deepens the audience's connection with the brand.

Key Responsibilities:

Strategic Focus #1: Content Engagement Emails

• Craft content-focused emails (e.g., podcast updates, value based content, event invitations) that foster audience engagement and build deeper relationships with our subscribers.
  
  

• Use storytelling and personalization techniques to deepen engagement with our community, while ensuring that emails feel personal, relevant, and valuable to the reader.
  
  

• Develop email campaigns that keep the audience informed and connected with the brand’s latest content, news, and offerings.

Strategic Focus #2: Data-Driven Optimization and Testing

• Analyze performance data (open rates, CTRs, conversions) to assess the effectiveness of email campaigns, identifying areas for improvement and optimization.
  
  

• Test and iterate on email subject lines, copy variations, and call-to-action strategies to continuously improve campaign performance and results.
  
  

• Collaborate with the analytics team to create actionable insights and refine copy based on real-time performance metrics.
  
  

Strategic Focus #3: Collaborative Strategy and Brand Alignment

• Work closely with the rest of the Monetization Team to ensure that all email campaigns align with the overall marketing strategy and brand voice.
  
  

• Brainstorm and contribute fresh ideas for email content, promotions, and customer journeys that keep our email campaigns innovative and compelling.
  
  

• Stay up-to-date with industry trends, email best practices, and emerging technologies to ensure our email marketing efforts remain cutting-edge and effective.

Required Position Attributes:

• Growth-Oriented: Passionate about personal transformation, growth, and staying ahead in the evolving world of email marketing
  
  

• Proven Direct Response Expertise: You have a proven ability to write direct response copy that generates measurable results for personal transformation and coaching certification audiences, from open rates to conversions, while staying aligned with the brand’s values and messaging.
  
  

• Quality + Output: Able to produce a high volume of quality email copy while remaining creative and effective, even during fast-paced or high-demand periods.
  
  

• Curiosity-Driven: Highly curious about audience behavior, psychographics, and the transformational journey. You are always seeking the “big idea” that will resonate with our readers and spark action.
  
  

• Expert Storyteller: You understand the power of storytelling in email marketing, especially in the context of personal transformation and coaching, using stories to inspire, connect, and drive action.
  
  

• Goal-Oriented: Extremely focused on achieving measurable results—whether that’s increasing program sign-ups, driving engagement, or improving key performance metrics like open rates and CTR.
  
  

• Self-Starter: You thrive in a remote work environment, taking initiative, managing your own workflow, and working independently when needed.
  
  

• Detail-Oriented & Organized: Able to juggle multiple projects and deadlines while maintaining exceptional attention to detail, ensuring flawless execution in every email you send.

Required Experience / Proficiency:

• 3-5+ years of direct response copywriting experience, with a strong portfolio demonstrating high-performing email campaigns
  
  

• Experience writing email copy for monetization-focused campaigns (product promotions, sales sequences) specifically within the coaching or personal transformation industry is strongly preferred
  
  

• Proven ability to create compelling email content that balances persuasion with value delivery and aligns with the transformational journey of our audience.
  
  

• Familiarity with email performance metrics and A/B testing methodologies to continuously optimize copy for conversions.
  
  

• Bachelor’s degree in Marketing, Communications, or a related field is ideal, but relevant experience and portfolio are most important.

• Compensation: $100,000annually
  
  

• Domestic Employee Benefits:

• 401(k) 

• Health, Dental & Vision Insurance

• Paid Time Off