Email Campaign Automation Specialist

MARKETING

Remote

Full-Time

As the Email Campaign Automation Specialist, you will build and optimize email marketing automation workflows and journeys within our tech stack (Keap, Maropost, Zoho, etc). Your role is crucial in ensuring seamless execution of automated campaigns that deliver personalized, timely, and relevant communications to engage prospects, nurture leads, and drive conversions. By leveraging segmentation, A/B testing, and data insights, you’ll maximize the effectiveness of our campaigns, ensuring that our marketing efforts are streamlined, effi...

POSITION APPLICATION

Position Overview:

The Email Campaign Automation Specialist is responsible for building, managing, and optimizing automated email workflows that support lead nurturing and conversion. As part of the Monetization Team, you will work collaboratively to ensure seamless execution of campaigns across our tech stack, using Maropost, Zoho, and Keap to deliver targeted, high-impact campaigns. Your role also involves setting up segmentation strategies, managing integrations, and optimizing performance through continuous testing and data analysis to maximize engagement and conversions.

Strategic Focus:

1. Email Campaign Development & Execution

Build and configure automated email workflows, from initial setup to ongoing optimization, within Maropost, Zoho, and Keap.
Collaborate with the Monetization Team, including strategists and copywriters, to ensure email content is effectively integrated into automated journeys.

2. Platform Management & Integration

Manage and integrate email workflows across Maropost, Zoho, and Keap, ensuring seamless automation with our CRM, website, and other marketing tools.

3. Data-Driven Optimization

Monitor and analyze campaign performance metrics (open rates, CTRs, conversions) to refine strategies and improve results.
Implement A/B testing and segmentation to optimize performance and enhance audience engagement.

4. Lead Nurturing & Segmentation

Create advanced segmentation strategies to deliver personalized email communications based on customer behavior and lifecycle stage.
Ensure effective lead nurturing and scoring to maximize conversions through tailored email journeys.

5. Cross-Functional Collaboration

Work collaboratively with the Monetization Team, including strategists and copywriters, to align on campaign goals and ensure accurate execution.
Provide technical insights and support to ensure campaigns run smoothly across the team.

Required Position Attributes:

Experience: 3-5+ years in email marketing automation, especially with Maropost, Keap, Zoho
Technical Proficiency: Expertise in configuring and optimizing marketing automation tools and CRM systems.
Data-Driven: Proven experience with A/B testing, segmentation, and analyzing campaign data to optimize performance.
Efficiency & Organization: Ability to manage multiple projects, meet deadlines, and ensure precision in campaign execution.
Growth-Oriented: Passionate about personal transformation, growth, and staying ahead in the evolving world of email marketing
Collaboration: Strong teamwork skills and the ability to work across departments to ensure cohesive campaign execution.
Adaptability: Ability to quickly adapt to new technologies, tools, and industry best practices.
Attention to Detail: Focused on precision, ensuring flawless execution of email campaigns and workflows.
Continuous Learning: Proactive about staying updated on trends in email marketing and automation technologies.

Tools Proficiency:

Required:

Strong Keap experience, Maropost, Zoho,
Google Suite (Docs, Sheets, Gmail, Calendar)
Asana (Task Management)
Zoom

Preferred:

Experience with A/B testing platforms and data visualization tools.

Compensation & Benefits:

Compensation: $75,000 - $90,000 annually, depending on experience.
Domestic Employee Benefits:

401(k)
Health, Dental & Vision Insurance
Paid Time Off & Paid Training

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Our Interview Process

(for informational reference only)

STEP 1

SUBMIT APPLICATION

SUBMIT APPLICATION

Complete and submit your application below to begin

STEP 2

INITIAL SCREEN

Let’s find out if you’re a fit for – and will love – this role, our team and our culture.)

STEP 3

InterviewS

INTERVIEWS

Meet with the hiring manager and key team members to dive deep into your background, skills and qualifications.

STEP 4

EVALUATION

(Select Roles Only) This is your opportunity to exceed expectations and show us what you can do.

STEP 5

PROFESSIONAL REFERENCES

We want to talk with people who worked with you in the past – managers and co-workers.

STEP 6

LEADERSHIP Interviews

LEADERSHIP INTERVIEWS

The final step! Now it’s time to meet with department leadership.

Our Impact: Meet Our Clients

We Believe Everyone Deserves An Opportunity

Brave Thinking Institute is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.