Data Insights & Events Marketing Manager

MARKETING

Remote

Full Time

Key Skills & Qualifications: * 3-5 years of proven experience working on live program launches/events and evergreen campaigns. * Strong familiarity with conversion strategies, including live webinars, VSLs, and challenge funnels. * Experience designing and maintaining data reporting systems to track and optimize key KPIs throughout the entire customer journey. * Proven ability to conduct market research and competitive analysis to identify emerging industry trends and innovative marketing strategies. * Exceptional organizational...

POSITION APPLICATION

Position Overview:

Job Overview:

The Data Insights & Events Marketing Manager is responsible for gathering and analyzing KPIs related to the performance of our marketing campaigns, including live launches/events and evergreen automations. You will also execute on launch/event tasks supporting our team in running seamless experiences for our audience. Finally, you will research industry trends and competitor strategies on conversion mechanisms to bring fresh ideas and emerging best practices to the table, helping to inform strategies for Senior Management that will guide future marketing efforts.

Key Responsibilities:

Live Launch / Event Execution:

Execute live launch and event tasks to ensure smooth delivery and optimized performance.
Track and monitor key performance metrics during live launches, including conversion rates, traffic sources, engagement metrics, and show-up rates.

KPI Tracking & Reporting:

Develop and maintain systems for tracking KPIs across all department-wide campaigns and initiatives, ensuring senior leadership can easily see funnel performance at a glance.
Track data across the entire funnel, from lead generation and opt-in through to sales conversion and post-purchase behavior (e.g., paid ad traffic, organic platform engagement, opt-in conversions, VSL engagement, email open rates, CTR, lead conversion rates, and ROI).

Data Insights & Market Research:

Monitor ongoing performance of marketing campaigns and make recommendations based on insights from patterns and trends in the data to optimize future campaigns.
Conduct research on industry trends, emerging conversion strategies (e.g., webinars, VSLs, automated funnels), and competitor activities to identify new marketing opportunities.
Synthesize market research to bring forward potential launch/event topics, bonus/VIP package ideas, and positioning angles that would resonate with the target audience.

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Our Interview Process

(for informational reference only)

STEP 1

SUBMIT APPLICATION

SUBMIT APPLICATION

Complete and submit your application below to begin

STEP 2

INITIAL SCREEN

Let’s find out if you’re a fit for – and will love – this role, our team and our culture.)

STEP 3

InterviewS

INTERVIEWS

Meet with the hiring manager and key team members to dive deep into your background, skills and qualifications.

STEP 4

EVALUATION

(Select Roles Only) This is your opportunity to exceed expectations and show us what you can do.

STEP 5

PROFESSIONAL REFERENCES

We want to talk with people who worked with you in the past – managers and co-workers.

STEP 6

LEADERSHIP Interviews

LEADERSHIP INTERVIEWS

The final step! Now it’s time to meet with department leadership.

Our Impact: Meet Our Clients

We Believe Everyone Deserves An Opportunity

Brave Thinking Institute is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.