Copywriter - Independent Contractor


Remote Part Time

The Brave Thinking Institute (BTI) Copywriter produces engaging direct response style copy that inspires action and creates conversions while being aligned with our brand. As a member of the marketing team, the Copywriter is aligned with the 5 Pillars of BTI: We Believe in People, We Believe in Love & Care, We Believe in Integrity, We Believe in Fun, and We Believe in Growth.


Position Overview:

We’re on a mission to empower people to transform their dreams into their reality!


Our 10 year vision: 1 Billion Dreams Achieved


Right now, we’re looking for a rockstar direct response copywriter, with a proven track record of writing compelling copy that converts, to help our world-class copy team with ad hoc projects in our Life & Transformation (personal development) and Life Coach Certification divisions. If that’s you, then this is your opportunity to create a lucrative, long-term relationship with a rockstar, heart-centered marketing team changing lives around the world!


Do you love taking on this type of copy work?

  • Funnel Pages: You craft compelling, congruent copy for squeeze/delivery pages to move traffic through our funnel, ensuring the highest conversion rates possible.
  • Email Marketing: You write compelling, engaging emails with high deliverability, open rates, and click through rates.
  • Video Scripts: You produce scripts for cutting edge videos, that tell compelling stories and make seamless calls to action - to be used in our funnel pages and ads.
  • Sales Pages & VSLs: You know what a “big idea” is (without Googling it right now). You produce Big Idea-driven copy for sales pages and VSLs that produce stellar conversion rates and lead to strong sales results for all types of traffic coming to our sales pages.
  • Lead magnets: You create world-class marketing assets that drive cold traffic into our funnels, transforming prospects into eager and enthusiastic, ready-to-buy leads.

Are you the perfect fit?

This is a dream-come-true opportunity for you to join a world-class, innovative, fast-growing and fun team focused on empowering people all around the world IF...

  • You have experience writing copy in the personal development and/or life coaching industries (Bonus points for both industries).
  • You have solid experience writing direct response copy (as opposed to content articles, product descriptions or brand advertising):
    • Emails (promotions, sequences, newsletters, etc.)...
    • Funnel pages (opt-in pages, thank you pages, upsell pages, sales pages, etc.)...
    • Video scripts (PLF videos, VSLs, ad videos, content videos, etc.)...
    • Facebook ads (short-form, long-form, story-driven, videos and ad copy)
    • ...and you have multiple samples of each to share with us.
  • You live & breathe personal growth – you have a strong interest in learning and applying transformational and spiritual principles in your life, and you deeply understand this market because you ARE the market. :)
  • You’re mission-driven to make an impact in the world, and you want to apply your copywriting skills to helping others live better lives.
  • You have a proven track record of writing direct response copy that converts.
  • You are a “creative” with discipline – you can come up with great ideas, and consistently produce high quality and creative copy during launches and promotions.
  • You are a passionate student of direct response! You continually study direct response copywriting and the copywriting greats, and you LOVE the idea of joining a world-class copy
  • team to further hone your skills.
  • You’re available for project work and are available to dedicate your full focus and energy to beating controls with your copy.

Required Experience & Proficiencies:

  • 3+ years experience writing direct response copy and a proven track record (please do not apply if you just started writing copy)
  • 1-3+ years experience writing copy in the personal development and/or life coaching industries (please do not apply if you do not have at least 1 year experience writing converting copy in at least 1 of these industries)
  • Access to high speed internet (capable of regular video conferencing), a dedicated and distraction free work space and able to meet all requirements of this role while working remotely
  • Tech savvy with the ability to learn new software and systems quickly
  • Asana Task Management System (or similar + ability to learn immediately)
  • Google Apps - Docs, Sheets, Slides, Drive
  • Communication Tools - Google Meet, Skype, Zoom
  • Research Tools - Keyword Planner, Google Trends, BuzzSumo, Facebook Insights, SEO tools, Amazon, YouTube, etc
Apply for This Position:

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Our Interview Process

(for informational reference only)



Step 1 Circle


Complete and submit your application below to begin

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Step 2 Circle


Let’s find out if you’re a fit for – and will love – this role, our team and our culture.)

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Step 3 Circle


Meet with the hiring manager and key team members to dive deep into your background, skills and qualifications.

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Step 4 Circle


(Select Roles Only) This is your opportunity to exceed expectations and show us what you can do.

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Step 5 Circle


We want to talk with people who worked with you in the past – managers and co-workers.

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Step 6 Circle


The final step! Now it’s time to meet with department leadership.

Our Impact: Meet Our Clients

We Believe Everyone Deserves An Opportunity

Brave Thinking Institute is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.