Director of Coach Certification

EXECUTIVE

Remote

Full Time

Brave Thinking Institute is the world’s premier center for transformational training and coaching. Our purpose is to empower people to create and live a life they love through world-class personal development programs and coaching systems. We’re seeking a visionary Director of Coach Certification to support our Faculty in managing existing program offerings and co-creating new transformational programs. This role will play a pivotal part in evolving our certification experience and ensuring alignment with BTI’s mission, values, and...

POSITION APPLICATION

Position Overview:

Director of Coach Certification

Location: Remote (10% Travel Required)
Reports To: President and COO

Role Overview

This role oversees the full lifecycle of our transformational programs with a focus on our Coach Certification program. Under the direction of our Faculty, they will serve as a program architect producing blueprints for new programs that achieve success for our clients and coaches. This blueprinting includes program strategy, curriculum design, and community leadership—all while ensuring a consistently high-impact, heart-centered experience for clients and internal stakeholders alike.

Success in this role requires a spiritually minded approach to leadership, where decisions are aligned with higher purpose and service. The ideal candidate is heart-centered, fostering authentic connection, empathy, and presence in all interactions. They are also growth oriented, continuously evolving themselves and others through intentional personal development, innovation, and a commitment to excellence.

Key Responsibilities

1. Strategic Vision & Innovation

Co-create new offerings aligned with BTI’s Mission for 2025 and long term vision for 2031.
Oversee existing program portfolio and optimize for effectiveness and profitability
Drive innovation to ensure BTI remains the industry leader in transformational training and coaching.

2. Certification Program Leadership

Oversee the entire certification journey—from enrollment to graduation.
Streamline and optimize certification processes for efficiency and client success.
Ensure content reflects best practices in transformational education and coaching.

3. Post-Certification Advancement

Lead development and evolution of post-certification programs (e.g., Accelerator, Elevate) to equip coaches with tools, mentorship, and support to grow thriving businesses.
Regularly gather feedback and implement improvements based on client input.
Develop metrics to track coach progression across mastery stages.

4. Curriculum & Experience Design

Oversee evolution of the Online Training Center and live (virtual/in-person) events.
Collaborate with leadership to shape strategic training content for key events.
Lead curriculum design for certification and skills development initiatives.
Effectively collaborate with the Directors of Content Production and Client Experience to create comprehensive program plans
Innovate ideas for new events, webinars, and more that serve the evolving needs and skills for our clients to generate and maintain successful coaching businesses.

5. Community Leadership & Quality Oversight

Provide strategic input to marketing and social teams for community engagement.
Collaborate with social teams to establish systems to track engagement and maintain quality standards.

6. Cross-Functional Collaboration

Collaborate across departments to optimize the client / coach journey—from prospect to leader.
Partner cross-functionally to maintain consistency across all program touchpoints.
Ensure Ascension Pathways are integrated into each stage of the client experience.

7. Sales, Marketing & Financial Oversight

Provide market research related to program offerings, client satisfaction, and lifetime value.
Work with Marketing to develop messaging & campaigns to support lead generation and enrollment.
Support Sales with clear program positioning and impact narratives.
Partner with Finance to monitor profitability, budgeting, and forecasting.

Qualifications & Experience

7+ years of experience in transformational coaching, program leadership, and/or certification design.
Proven success leading and scaling high-impact coaching or training programs.
Deep understanding of transformational methodologies, Agile practices, and learning experience design.
Strong cross-functional leadership and event execution skills.
Exceptional communication, strategic thinking, and alignment with BTI’s mission and values.

Compensation & Benefits

Competitive base salary + performance bonuses
Remote work flexibility with periodic travel
401K / Medical / Dental / Vision
Ongoing development via League of Leaders and GreatnessOS

How to Apply

Please apply on Brave Thinking Institute’s Careers Page & for qualified candidates you will receive an invitation for a quick video interview to get to know you and your skills better!

Apply for This Position:

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Our Interview Process

(for informational reference only)

STEP 1

SUBMIT APPLICATION

SUBMIT APPLICATION

Complete and submit your application below to begin

STEP 2

INITIAL SCREEN

Let’s find out if you’re a fit for – and will love – this role, our team and our culture.)

STEP 3

InterviewS

INTERVIEWS

Meet with the hiring manager and key team members to dive deep into your background, skills and qualifications.

STEP 4

EVALUATION

(Select Roles Only) This is your opportunity to exceed expectations and show us what you can do.

STEP 5

PROFESSIONAL REFERENCES

We want to talk with people who worked with you in the past – managers and co-workers.

STEP 6

LEADERSHIP Interviews

LEADERSHIP INTERVIEWS

The final step! Now it’s time to meet with department leadership.

Our Impact: Meet Our Clients

We Believe Everyone Deserves An Opportunity

Brave Thinking Institute is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.