Senior Media Buyer

MARKETING

Remote

Full-Time

We're seeking an experienced Media Buyer to drive growth across our paid advertising channels. As a key member of our performance marketing team, you'll own our paid acquisition strategy and execution while collaborating with creative, funnel, and tech teams to optimize campaigns and scale our advertising spend efficiently to achieve aggressive growth targets.

POSITION APPLICATION

Position Overview:

Key Responsibilities:

Develop, implement, and optimize performance-driven advertising campaigns across paid advertising channels with a focus on optimizing performance while maintaining profitability
Manage daily, weekly, and monthly budgets and optimize campaigns to meet strict ROAS goals and KPIs
Drive the creation of new ad creatives through both your own ideas as well as collaboration with our creative team to ensure that we have new, exciting creatives to test on a regular basis
Continuously analyze creatives and campaign performance and implement A/B testing and iterations to improve conversion and engagement results
Identify, design, and execute comprehensive testing frameworks for ad content, audience targeting, and ad placements
Keep a vigilant eye on campaign metrics, monitor and respond to performance fluctuations, including during off-hours when necessary, to ensure consistent performance
Conduct in-depth analysis across campaign variables to uncover growth opportunities
Address technical challenges that limit scaling potential
Create clear and insightful performance reports highlighting wins, areas for improvement, and learnings
Participate in the innovation and improvement of team systems and workflows
Stay up to date with platform changes, new ad formats, and industry best practices

How You'll Spend Your Time:

25% Analytics & Reporting - Extracting meaningful insights from campaign performance data, developing and maintaining performance reports, and utilizing the data to pinpoint high-impact insights that drive strategy
25% Strategy- Mapping growth opportunities, optimization approaches, scaling and bid strategies, and new tests
25% Execution - Hands-on optimization, campaign building, monitoring, troubleshooting and technical implementation of campaigns
25% Creative - Summarize key data insights for the creative team to facilitate new ad concepts, iterations, hooks, angles, and messaging. Develop new ad creative briefs based on ideas you want to test

Requirements:

3-5 years of experience managing paid social campaigns with demonstrable results
Experience in media buying with direct response performance marketing video creatives
Full funnel direct response marketing experience - you understand strategy, media, audience, creative, conversion, and funnels.
Experience managing daily budgets of $10K/day minimum (ideally $1M+ monthly)
Strong analytical skills with data-driven decision-making abilities
Strong understanding of direct response marketing across the entire funnel
Experience crafting high-converting ad angles that drive conversion and engagement
Experience with Meta, Google, and TikTok (Snap, Pinterest, and Native a plus)
Excellent understanding of attribution models and campaign optimization
Highly organized with the ability to manage multiple campaigns simultaneously
Ability to work in a fast-paced environment and adapt quickly to platform changes
Strong communication skills and a collaborative mindset

Ideal Candidate:

Direct-to-consumer marketing experience
Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling
Experience across multiple platforms (Facebook, Google, TikTok, Snap, Pinterest)
Deeply experienced in direct response ad creative
Capacity to optimize the full conversion funnel, not just media buying
Proactive problem-solver who takes ownership of results
Passion for experimentation and continuous improvement
Self-starter with a relentless drive for excellence
Strong communication and collaborative skills

What We Offer:

$80,000-$90,000 + Performance bonus potential
PTO + Paid Holidays
Health, Dental, Vision
401K + Matching
Flexible Remote Schedule

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Our Interview Process

(for informational reference only)

STEP 1

SUBMIT APPLICATION

SUBMIT APPLICATION

Complete and submit your application below to begin

STEP 2

INITIAL SCREEN

Let’s find out if you’re a fit for – and will love – this role, our team and our culture.)

STEP 3

InterviewS

INTERVIEWS

Meet with the hiring manager and key team members to dive deep into your background, skills and qualifications.

STEP 4

EVALUATION

(Select Roles Only) This is your opportunity to exceed expectations and show us what you can do.

STEP 5

PROFESSIONAL REFERENCES

We want to talk with people who worked with you in the past – managers and co-workers.

STEP 6

LEADERSHIP Interviews

LEADERSHIP INTERVIEWS

The final step! Now it’s time to meet with department leadership.

Our Impact: Meet Our Clients

We Believe Everyone Deserves An Opportunity

Brave Thinking Institute is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.